Hopefully your website is the only identity crisis you’re having — online, the firm shows two co-founders, two brokerages, and a footer stuck in 2022. Quick to fix, and better you hear it from a friend.
Everywhere a prospect, partner, or nosy journalist lands when they look you up. Good news: the assets exist. Bad news: they don’t all agree with each other.
| Channel | Status | Read |
|---|---|---|
| Website broadbranchdmv.com | Strong, needs cleanup | Good bones — clean Luxury Presence build, proper meta / Open Graph / Twitter tags, analytics installed. Held back by stale and conflicting copy. |
| Instagram @broadbranchpartners | Live · unverified | Exists but isn't linked from the site. Live metrics couldn't be pulled programmatically — a 2-minute manual check is flagged in the plan. |
| Facebook Broad Branch Partners LLC | Live · orphaned | Page is published (Bethesda) but disconnected from the website and clearly low-priority. |
| LinkedIn presence | Personal only | Leaning on a personal profile. No dedicated Company Page for a firm running a $70M project. |
| Brokerage profiles Compass / Sotheby's | Conflicting | A current Compass identity and an old, still-live TTR Sotheby's agent page coexist — pointing people two directions. |
| Google Business Maps · reviews | Not found | No profile or reviews surfaced — effectively invisible on Maps and "near me" search. Verify & claim. |
| Directories Tracxn · BLDUP · Bisnow | Present · dated | Third-party records exist; founding year and headcount are out of date. |
| Earned press Bethesda Mag · Bisnow | Real asset | Genuine, credible coverage of named projects — and almost entirely unused on your own site. |
Bottom line: You’ve got more presence than most boutique firms your size. The problem isn’t reach — it’s that the pieces don’t agree with each other or point back home. A fixable, mostly-free problem (our favorite kind).
Ranked by what’s costing you trust and leads right now. For each: what it is, why it stings, and how to fix it.
Note: Items 01, 02 & 05 trace to the same root cause — a brokerage/partner change that was applied unevenly across the footprint. Fix the source-of-truth once and three problems collapse together.
Top to bottom, in priority order. Most of it’s free and doable in an afternoon. Hand this list to whoever owns the website — then check it off.
Write the source of truth. One short paragraph: current brokerage (Compass) + current partner roster. Everything else gets measured against this.
Rewrite the About / Team page to that single story. Delete the contradicting legacy copy.
Sweep the rest of the site — Group, Development, footer — so brokerage and names match on every page.
Roll the footer to 2026 and lock one founding year sitewide.
Fix the external profiles: update Shane's LinkedIn, Homes.com, Zillow & realtor.com to Compass.
Request takedown/update of the old TTR Sotheby's agent page.
Claim the Google Business Profile for the Bethesda office — search Maps first, then create & verify if missing.
Connect social: add IG + Facebook to the site header/footer; create & link a LinkedIn Company Page.
Add a "Featured In" strip to the homepage — the 3–4 best Bethesda Magazine / Bisnow hits.
Set a 30-min monthly habit: one project post across IG + LinkedIn, and one Google review request from a happy client.
You don't just sell luxury homes — you develop them. No competing agent can narrate the journey from overlooked lot → approvals → finished residence, because they were never there for it. That's a moat hiding in plain sight.
Turn every project into one repeatable unit of content:
One project becomes three weeks of content across every channel — and a "[neighborhood] luxury new construction" case study is exactly what ranks for high-intent buyer searches. It compounds into the kind of authority that wins both listings and development partners.
Fix the story first. Connect the pieces second. Then let the projects do the talking. The presence is already there — it just needs to pick a direction and commit.