FRANKLI — BRAND KIT  (Sunset Pop · 2026)   ·   THE CURRENT, OFFICIAL BRAND
Replaces the retired Jade (green) and the older red directions — both archived in /_Archive.

PALETTE   Ink #171717 · Cream #F7F3EC · Candid Orange #F96A3C · Pink #FF9DB1 · Blue #2563EB · Red #E8402B (emphasis/CTA)
LOGO      frankli•••  (dots: orange · pink · blue).  Background transparent or WHITE only — never the cream.
          Ink wordmark on light, cream on dark.  Motion = the three dots pulse (grow/shrink), no fade.
TYPE      Archivo (display) · Space Grotesk (body)
VOICE     Candid · Clever · Clear.  "We skip the fluff and say what needs to be said."
CONTACT   honestli@tobefrankli.com · tobefrankli.com · @tobefrankli · Washington, DC / DMV

INSIDE
  01-Brand-Guide    Sunset Pop guide (board + system), PDF
  02-Logo           static (ink+light, SVG+transparent PNG) · motion (SVG+GIF) · on-color · favicon
  03-Business-Card  3 minimalist options (pick pending)
  04-Fonts          Archivo + Space Grotesk (OFL, free)

OPEN ITEMS (before print)
  • Confirm the exact Candid Orange hex (currently #F96A3C, provisional).
  • Pick a business-card option (1 cream / 2 ink / 3 editorial).