Frankli Brand Vault

Ink — on light / white

Cream — on dark / ink

Always the wordmark plus the three dots (orange · pink · blue, left to right), lowercase Archivo. Place it on transparent or white only — never on the cream.

Click a swatch to copy its hex. Candid Orange is provisional (#F96A3C) until the print run is confirmed.

• Dots stay together after the "i", in order — never recolor, reorder, or skew.
• Ink wordmark on light; cream wordmark on dark.
• Never place the logo on the cream.
• Sunset Pop replaces the retired Jade (green) and the older red directions.